Google ranks a page according to a around 10 major factors. Exactly what these factors are is apparently a trade secret, although there are number of well-known things that contribute to the ranking of a page.
How Can I Boost page rank? 10 ways
1. Domain Factors:
Domain age has a very important factor in the Google Page Rank. In other words they do use domain age but it’s not very important.
The first Word in domain should be the keyword as well as having your keyword in the domain still acts as a relevancy signal. Keyword in subdomain name boost ranks
A Site volatile ownership or several drops may tell Google to “ reset “ the site history negating links pointing to the domain.
EMD may still give an edge in boosting page rank. Private WhoIs information may be signed of “Something to hide”. If Google identifies a particular person as a spammer it makes sense that they would scrutinize other sites owned by that person. Country TLD Extension help the site rank for that particular country but limits the site ability to rank globally.
2. Page Level Factors:
The title tag is a webpage second most important piece of content and therefore sends strong relevancy signal. According to SEOMoz data, the title tag that starts with a keyword tend to perform better than title tag with the keyword towards the end to the tag.
HI tags are a second title tag that sends another relevance signal to Google, results from correlation study show. SEOMos data shows that title tags that starts with a keyword tends to perform better than title tags with keyword towards the end of tag.
Frequently used Keyword in the content or documents. Lengthy Content may have more chances in the game. Both Google and Bing uses page loading speed as a ranking factor. Your site speed accuracy can help the search engine spiders to estimate its ranking. Be sure not to use duplicate or identical content on your website.
Chrome by Google gathers data of page loading speed for better results. Google Caffeine update favors recently updated and magnitude of contents as well as how often the page has been updated.
3. Site Level Factors.
Google has stated that they are on the hunt for sites that don’t bring anthing new or useful to the table, especially thin affiliate sites. Google prefer sites with an “ Appropriate amount of Contact Information”. A well put togather site architecture help Google thematically organize your content. Many other site level factors like:
(a) Site Uptime
(b) Presence of SiteMap
(c) Server Location
(d) SSL certificate
(e) Terms of Service and Privacy pages
(f) Mobile optimized
4. Back Linking Factors:
Links from aged domains may be more powerful than new domains.
The number of referring domain is one of the most important ranking factors in Google
Algorithm as you can see from this chart from SEOMos.
Number of links from separate class C IP addresses suggest a wider breadth of sites linking to you. Linking pages even if some are on the same domain is ranking factor. A referring domain authority may play an independent role in links importance. links from other pages ranking in the same SERP may be more valuable for a page rank for the particular keyword, Social Share, Guest Posts, linkage to Home Page may also play a pivotal role in boosting page rank.
5. User Interactions:
Pages that get clicked more in the CTR may get a SERP boost for that particular keyword. A page organic CTR for all keyword is ranks for may be a human based user interaction signals.
Not everyone is SEO agree bounce rate matters, but it may be way to Google can Rank the page. Direct and Repetitive Traffic may also look at whether or not users go back to a page or site after visiting. Pages with a lots of comments may be signal of user interaction and quality
Google also give importace to the fact that how many Chorme Bookmarks have the website has got.
6. Special Algorithm Rules.
Search Query`s Freshness, Diversity and History and User search History. Google is more likely to review sites higher in SERPs. Geo Tagging, safe search Google Circles and DMCA complaints.
7. Social Signals
Sharing and liking on Social networking websites like Facebook, Twitter, Pinterest, Instagram and Google + play important role. Numbers of retweets and tweets, Facebook page likes and shares. Sharing and Pluses on Google +.
8. Branch Signals:
People search for brands. If people search for your site in Google. Google likely takes this into consideration when determining a brand. Brand tend to have Facebook pages with lots of likes. Twitter profile with lots of followers’ official LinkedIn Company Page and mentioning the name of websites on news sites. Branch gets mentioned without getting linked to. Google likely looks at non hyperlinked brand mentioned as a brand signal.
9. On Site Web Spam Factors.
Many people report that unlike Panda Penalty, Panda-Penguin targets individual page and even then just for certain keywords. Sites with low quality content particularly content farms are less visible in search after getting hit by a Panda penalty. Redirects is a big no no. if caught by Google bots it can get site not just penalized but de indexed. It quite clear that Google isn’t big fan of Affiliate links and sites.
10. Off Page Web spam Factors.
Site that were hit by Google Penguin are significantly less visible in search. A sudden and unnatural influx of links is a secure fine sign of phony links. The famous analysis by Micrositemaster.com found that sites with an unnaturally high amount of links form unrelated sites were more susceptible to penguin. Lots of links from sources and Google Dance can temporarily shake up rankings. According to Google patent this may be way for them to determine whether or not a site is trying to game the algorithm. Google has been known to hand out manual penalties like in the well-publicized interflora fiasco.
Post a Comment
This place is for you, feel free to Discuss above topic in below comment box.