Monday, 16 March 2015

Poll reveals substantial lack of interest in buying Apple Watch

Poll reveals lack of interest by Americans in buying Apple Watch
The Apple Watch goes up for pre-order on April 10th and will ship on April 24th

A recent poll from Reuters reveals that 69% lack  of interest by Americans in buying the Apple Watch. However, the poll also found little awareness of the watch. 

A five days polling from March 9th to March 13th reveals lack of interest by Americans in buying Apple Watch. 

Over half the respondents in the poll (52%) believed that smartwatches are a 'passing fad'. 25% said they were interested in buying the Apple Watch, 69% said they were not interested, and 6% said they were unsure.

Despite being taken after Tim Cook's second presentation on the device, only half the respondents had heard news of the device in the last few days. Notably, 13% of survey respondents who did not own an iPhone said they would consider buying one in order to purchase an Apple Watch.

46% percent of respondents said that the Apple Watch had a “cool factor” but just 29% said they were more interested in buying Apple's smartwatch than another brand's.

The Apple Watch goes up for pre-order on April 10th and will ship on April 24th.

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