There are a number of tools out there to use to meet your content marketing goals. Use Google Analytics to increase your blog Traffic have managed to get quite a reputation.
Content is your most important asset on the web. Anything that you release out there, from videos to podcasts to images on social media, is a form of content. It doesn’t just have to mean blog posts. But lets be honest, we mostly mean blog posts. Writing for a blog is a primary example of how you can employ content marketing for both product/service promotion, and increasing the revenue generated through a monetized site. Not to mention, it is one of the simpler ways to engage with an audience these days, and build authority.
Use Google Analytics to increase your Blog Traffic.?
If you really want to improve content marketing to gain more visits and followers, that is one resource you should be exploiting. Google analytics helps manage content marketing Google Analytics is a free service that offers you detailed data on web traffic, sales and conversions, referrals and more.
Unless you run a major corporation or massive site generating huge profits and sales, the free version will work for you.
These 3 Easy steps of Google Analytics will help you to gain visitors.
1. Content and Keywords that matters:
Behavior > Site Content > All Pages
By seeing what posts have been most popular on your site, you can begin to plan for future posts based on the same theme or subject. through this way you may know that what people are looking out for on your blog or website. It may also give you an idea of what general topics gain the most attention, and so will bring in the most readers. Many popular blogs have created theme days dedicated to those topics, or even changed the whole direction based on what their readers were looking for. What keywords are the most popular and working better for your website.
2. Time spent by your visitors on page:
Setting up a goal in your Behavior > All Pages section again, ask it to monitor time spent on each page for more than a certain amount of time. Usually four minutes is a good median, as it gives enough time for them to do more than glance or skim. For short pieces of content, anything more than a minute is good, and for especially long content, more than five. Time spent on pages is among one of the most valuable metrics you can have. It shows that people are actually reading your content, and so they will find it worth more. If they feel that your content has worth, they will be more likely to view more of it, and to share it with others. This promotes growth.
3. Referrals & Traffic Sources:
The Sources, search engines, social websites and blogs such as Facebook, Twitter, Instagram, Pinterest, Linkedin etc which referred traffic to your blog, website or some particular post. This is traffic that has come from outside sources, such as a search engine result, social media sites, or links from other blogs. For example, If you are getting a lot of click throughs on Facebook, but nothing much on Twitter, you might want to focus on Facebook as your primary social sharing tool for content promotion. Looking at this style of report will show you what marketing efforts are most successful, and what sources you may want to start pushing harder.
Using this tool you can see both Pageviews and Unique Pageviews, and it will be sorted by the most to least popular. It also breaks down direct sources. So if you have, say, a dozen pieces promoted through StumbleUpon, you can see which ones are generating the most traffic, and which aren’t. This level of detail will allow you to strengthen your marketing strategy a great deal.
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