Google Adwords will convert Adobe Flash-based ads to HTML5

Google Adwords will convert Adobe Flash-based ads to HTML5

Google will now automatically convert Google Adwords Adobe Flash based ads to HTML5 said in a post yesterday.

Google said that this move would surely enhances the creativity of its users through mobile ad formats, making seamless experience for advertisers and users alike. Since many mobile devices do not support Flash, this announcement is huge for advertisers. Google originally announced its intentions to launch a Flash to HTML5 conversion tool for AdWords users last September, but only now is the feature rolling out to everyone.

Google said in a Google Plus Post;

Eligible Flash campaigns [http://goo.gl/I4186A], both existing and new, will now be automatically converted to HTML5 when uploaded through AdWords, AdWords Editor, and many 3rd party tools. This is one of several mobile ad formats and tools we announced in September. [http://goo.gl/h36zD2]With this new tool plus our best practices [http://goo.gl/nWYUSF] and versatile mobile ad formats, we’re making it easier for marketers to deliver beautiful display ads that just work -- regardless of screen or device -- ensuring a better experience for both consumers and brands.

According to the post the eligible ads will automatically be converted to HTML5 when needed with any interference. For Supported formats click here.

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